How to rank a website on search engine?
For better engagement with the user it’s necessary to rank on SERP (Search Engine Result Page). Here are two common practices to rank a website on Search Engine.
1. Sponsored Ads – The website owner need to pay some amount for being viewed on the first page of the search engine site i.e., SERP.
2. Search Engine Optimization – The organic way of ranking on SERP.
In my opinion, it’s better to be reliable and more trustworthy instead of paying to be ranked on first page. For doing this, the method to opt is SEO (Search Engine Optimization).
But before we
jump to the topic, Let us know how the search engine works?
Search engine
use Bot named Crawler. It crawls through all the pages in the website.
It scans all the images, videos, text and collects the data to index it.
Indexing – When crawler
finds the content it stores and organizes it in giant database known as Index.
If the content isn’t indexed, it won’t appear on the SERP.
Lastly, Ranking
– When user searches something, crawler retrieves back data from index and
rank it based on the relevance and quality of the content. Ranking is
influenced by various factors, will be seeing further in the topic.
Search Engine Optimization
Search Engine Optimization
is optimizing the website in a way that when user searches the keyword, the
website is shown on SERP (Search Engine Result Page) without paying for the
website to be ranked on first page.
What’s
its importance?
Trustworthiness
– It
shows website has reliable content
Cost-Efficient – It is an
organic way of optimizing the website. Hence, no need to pay for ranking
Visibility – When ranked
on SERP, its visibility is increased to the users.
Targeted
Traffic
– Ease
in attracting genuine customers
For better
Search Engine Optimization, one has to do some brainstorming and research the
appropriate keywords keeping user intent in mind.
The researched
keyword can be used in Title Tag or Meta Description and even in content
writing. The content must be aligned with Algorithms.
There are mainly
5 Algorithms
PANDA – Checks for
quality content, avoid duplicity in the matter and keep it as lengthy as you
can
PENGUIN – Checks for
the poor back links in the website. Back links are nothing but when we link our
website to the other
HUMMINGBIRD – Checks for
the Keyword Density in the content. Keep it upto 6%
RANKBRAIN – Checks for
the relevant content in the website. Keep separate pages for each activity
PAGE EXPERIENCE – Checks for
quality content, mobile friendliness and load speed
SEO
TECHNIQUES
1.
On Page SEO Techniques – Process
of optimizing visible content
· Heading Optimization – Improves readability
and has better presentation. Helps
crawler to understand hierarchy of the page.
· Keyword Optimization
– Keywords
are used as per search intent of user. Maintain good keyword density say 6%
· URL – URL must be
short and clear. Try to incorporate keyword in the URL and use hyphens to separate
words. Keeping slug short is also one of the best practice.
· Title Tag &
Meta Description
– Displayed on SERP, incorporate keywords and keep content within prescribed
limit. It improves the outlook of the website. It helps in increasing CTR
(Click Through Rate).
· Image Optimization – Keep each
image less than 100 kb, it improves load time of website. Add Alt text to the
images and have appropriate image name before uploading it.
· Internal Links – Creating Internal
Links in the website helps user engagement and holds traffic for longer.
2. Technical SEO Techniques – This isn’t a visible part of the website. It’s mainly for crawler, to understand and index the website properly.
· Sitemaps.xml – This file is created to tell crawler how many total pages are there in the website.
· Robots.txt – This file is created to tell crawler not to crawl some specified pages in the website.
· Canonical tag – It is used to tell crawler which one is the original URL for the website among other URLs.
· Open Graph Protocol – Developed by Meta for interactive sharing of links. Whenever the user shares any link, the text, image, link or description related to the site is also shared increasing the site awareness among the users.
· Schema Markup – There are different schema markups for different business and pages. Schema Markup helps in showing highlighted rich results of the page in SERP.
3.
Off page SEO Techniques
– This technique is followed outside the website such as creating back links,
or promotional techniques like advertising on different media platforms mainly social
media platforms. In short, it helps creating awareness among users through different
mediums.
In Conclusion,
having applied these techniques will help to rank a website on search engine.
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