How to rank a website on search engine ?

  For better engagement with the user it’s necessary to rank on SERP (Search Engine Result Page). Here are two common practices to rank a website on Search Engine.   1.      Sponsored Ads – The website owner need to pay some amount for being viewed on the first page of the search engine site i.e., SERP.        2.      Search Engine Optimization – The organic way of ranking on SERP. In my opinion, it’s better to be reliable and more trustworthy instead of paying to be ranked on first page. For doing this, the method to opt is SEO (Search Engine Optimization).   But before we jump to the topic, Let us know how the search engine works?   Search engine use Bot named Crawler . It crawls through all the pages in the website. It scans all the images, videos, text and collects the data to index it.   Indexing – When crawler finds the content it stores and organizes it in giant database known as I...